In 2015, the Board commissioned the office of Communications with the task of rebranding the seminary. The goal was to communicate continuity with our history and vision for our future. We are an institution of the Presbyterian Church (U.S.A.) with a rich Reformed tradition, yet we are serving a more diverse set of students ethnically and denominationally than ever before. We are a modern institution with a commitment to justice and peace in the world, and our thought rooted in scripture.
Historically, Columbia Theological Seminary has had a seal with a globe, a cross, and a Bible, which we continue to use on diplomas, official documents, and in other formal contexts.
Branding is a comprehensive process that encompasses both verbal and visual messages we wish to communicate to all of our current and future friends and supporters. A primary focal point of branding is often the logo. Other elements of branding include tagline, marketing messages, choice of photography, and the general look and feel of our communications pieces. Below is our new logo and wordmark!
This logo represents our story: one that is both recognizable and unique. It is both beautiful and carries deep meaning:
But a logo cannot do everything! Branding is about the whole picture and the message it conveys. Our current tagline is Cultivating faithful leaders for God’s changing world.
This is accompanied by some core messages: Encountering God. Cultivating leaders. Transforming communities.